How Foursquare Made My Dreams Come True: New York Edition

Posted by Elaine Ellis on February 20, 2010
90 Days in Europe, Social Media

My posts are completely out of order at this point. Here are the places I’ve visited in order: Reykjavik, Oslo, Stockholm, Copenhagen, Istanbul, Athens, Barcelona, Vienna, Salzburg, Munich, Interlaken, Bern, Milan, Venice, Florence, Siena, Rome, Privas, Paris, London, Edinburgh, Amsterdam, Dublin, Killarney, Galway, London and back to Reykjavik. (Bonus: New York City!)

The City character: Olivia Palermo

The City character: Olivia Palermo

As I mentioned earlier on my blog, I was dying to attend a fashion show while in New York as one of my life list items. But it looked like it wasn’t going to happen. Then I got the best news of my life. I mean even better news than the time I won a case of Kraft Macaroni & Cheese in college. I was going to attend the Marc by Marc Jacobs fashion show! Sure, it’s unfortunate that my life has peaked at this stage in life, but what can you do?

Foursquare was running a promotion with Marc Jacobs. Those who friended Marc Jacobs on Foursquare received the fashion victim badge, and four were selected to attend the show. God Bless the people at Foursquare and Marc Jacobs because it really was one of the coolest experiences of my life.

The front row of the show was the Vogue masthead brought to life. Carine Roitfeld, Hamish Bowles and Grace Coddington. Grace Coddington!!! As I’ve written previously, she is the Gold Medal winner of Vogue editors. Afterwards, I walked by her, and she gave me a once over with a clear look of disdain. I am not a squeeing person, but even her cold look of acknowledgment was a highlight. I dress like I fell into the Gap, and my outfit was chosen from backpacking clothes. (Hint: It wasn’t pretty)

Models Are Fast

Models Are Fast!

I was surprised at how fast the show moved. Then again, as tall as those models are, it is not surprising they walked at a fast clip. It is good to know if modeling doesn’t work out for them, they have a Plan B with speed walking. I felt I could barely take it all in. Carine Roitfeld’s eyebrows, the clothes, Karlie Kloss, the 2,336 photographers, Marc Jacobs at the end of the show. Ruby Aldridge opened the show, which is a big deal for a model. Like getting to carry the torch into the stadium for the opening ceremony. (But this time Canada isn’t there to ruin the show.) I think I learned more about fashion in one hour than I have in my previous life on the planet.

I was in adoration with Foursquare before, but now I am completely in love. Thanks for helping me cross of at item off my life’s to-do list.

(You can check out pictures and a review of the clothes on Style.com.)

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  • Selina
    Elaine! Just catching up with your blog now...funny, when I heard about the 4sq user who won the NYFW coveted ticket, I didn't know you. But now after meeting you at SXSW this year, and reading this story, it's so much better! I too am a HUGE Grace Coddington fan; she's a GENIUS! The entire September film was supposed to be about Anna Wintour/Vogue, but I was captivated by Grace.
    Great meeting you.
  • SamTheButcher
    GQ had a great article on Marc Jacobs a couple of years ago. He seems like a really amazing person. It was one of those articles where you go in not knowing a whole lot about them and when you're done, you really respect their life & work.

    Glad you got to experience this. :)
  • Oh, Elaine.
  • Going to a fashion show--heck, I'll go to Chicos if needed--is a MAJOR dream on mine too...I cannot believe FourSquare acted as your fashion show fairy godmother. It sounds like an incredible experience - congrats!
  • Awe, thank you! I felt the same way. Chicos or Target, I wouldn't have cared. But can't believe Foursquare was able to get me into Marc by Marc Jacobs. Now if only Facebook can get me into Chanel ; )
  • Shut. Up.

    I'm not as versed in fashion as you, but here's what I know:just about every time I walk into a department store, spot a purse I like, and walk over to it, it is Marc Jacobs.
  • I know this is the point I'm supposed to pretend to it wasn't all amazing and be humble, but it was pretty much the most spectacular day of my life. How are you?
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